IPICO Sports Systems Successfully Time The Inaugural Virgin London Marathon
FORIMMEDIATE RELEASE
FOR IMMEDIATE RELEASE May 7, 2010 CONTACT: Philip Lockwood +1-309-672-6442 IPICO SPORTS SYSTEMS SUCCESSFULLY TIME THE INAUGURAL VIRGIN LONDON MARATHON. Seventy–four IPICO Sports Elite Readers were deployed at sixteen read points, including three separate start lines, and three finish arches. The timing was conducted under the leadership of Mika Timing, with technical support from an international team of IPICO Sports customers and staff. Gordon Westwater, President and CEO of IPICO Inc. said “We are especially proud to be part of the inaugural Virgin London Marathon and we look forward to our long term relationship with such a world class event. With the logistical issues due to the disruption of air travel leading up to the race,the race’s success is testament to the organization and team effort.” David Bedford, Race Director of London Marathon Ltd. “We are delighted with the results produced by the IPICO Sports system. We have worked very closely with IPICO Sports during the last five years, and we look forward our five year on-going partnership to time all of the events which we produce.We are pleased to say that IPICO Sports meets and surpasses the high standards which we demand of data collection technology services, equipment and systems.” IPICO Sports Vice President Philip Lockwood is very pleased with the partnership. “We know that the London Marathon Ltd. is the acknowledged industry leader and we are delighted with the results produced in London. We expect this success to impact the marketplace in a very significant way, and to drive global sales of the IPICO Sports system.” IPICO Sports next-generation tracking and timing solutions are developed by IPICO Inc. IPICO Inc. has succeeded in the RFID sports market due to its unique technology, the IP-X™ RFID Air-interface Protocol. This technology was developed to overcome the limitations faced by conventional Reader-Talk-First (RTF) protocols in the market. The technology’s superiority lies in its ability to work even in harsh and challenging environmental conditions. The patented Dual Frequency technology eliminates signal loss and tag read collision. The Dual Frequency technology works especially well for objects high in liquid, carbon and electronic content, such as the human body. Since an initial market introduction in March 2007, IPICO Sports systems are now used in over thirty-six different countries, and continue to develop and grow a loyal following throughout the globe. About London Marathon Ltd. London Marathon Ltd. is responsible for the organization and production of the following events: Virgin London Marathon adidas Silverstone Half Marathon BUPA London 10,000 Standard Chartered Great City Race adidas Women’s 5k Challenge The London Marathon team has established very high standards and prides itself on being at the cutting edge of technological advancements as the global industryleader. Visit http://www.virginlondonmarathon.com/ About IPICO Sports Peoria,Illinois-based IPICO Sports combines years of sports management experience with innovative technologies to help sport and event providers improve the level of services they offer to athletes, spectators, the media, commentators and other participants. The company uses the latest Radio Frequency Identification (RFID)technology, in conjunction with information management and communication tools, to design custom solutions that capture, manage and distribute results in the active sports, wellness and recreation markets. For more information, visit www.ipicosports.com. ABOUT IPICO Inc.: IPICO Inc. is an RFID solution supplier with operations in Canada, USA, South Africa, Europe, Asia and Australia. IPICO produces smart labels and tags based on the IP-X communication protocol. IPICO's low interference readers are designed to meet regulatory requirements in many major markets, and allow for multi-reader rollout in close proximity. IPICO's low cost RFID products excel at long read range, fast multi-read anti-collision and high thru-beam read-speeds of dynamic tag populations. These products are used to optimize the management of items, people, animals and processes within the logistic supply chain and other value chains. For further information, go to www.IPICO.com This news release contains certain forward-looking statements pertaining to future anticipated projected plans, performance and developments, as well as other statements relating to future operations and results, including, without limitation, statements as to sales forecasts and required minimum future revenues. Any statements in this news release that are not statements of historical fact may be considered to be forward-looking statements. Written words such as "may", "will", "expect", "believe", "anticipate", "estimate", "intends", "goal", "objective", "seek", "attempt", "suggest" or variations of these or similar words, identify forward-looking statements. These statements by their nature are estimates of future results only. Actual results could differ materially from those contained in the forward-looking statements and are based on current expectations that involve substantial risks and uncertainties, including but not limited to the failure to meet market growth, order volume, delivery commitment or minimum revenue expectations, political intervention, and those other risks and uncertainties detailed from time to time in IPICO's periodic reports filed on SEDAR (www.sedar.com) THE TSX VENTURE EXCHANGE DOES NOT ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR THE ACCURACY OF THIS RELEASE.
Company to springboard global sales as aresult of the industry leader’s use of the IPICO Sports system.
Peoria, Illinois, USA — IPICOSports systems were deployed to successfully time the Virgin London Marathon onApril 25th, 2010 in London, England. It was the thirtieth running of the London Marathon and the first year of title sponsorship by VirginMoney. Previously London Marathon Ltd. and IPICO Sports signed a formal five-year agreement to provide data collection technology services to all of the events in the London Marathon Ltd.portfolio.
